Gen z

An exhibition at the IUAD in Naples seeks to outline the complex relationship between the younger generation and high fashion

Luxury purchases increasingly outline a young and dynamic market, still linked, however, to traditional shopping

The popularity of big-brand dupes among the very young describes a generation that longs for a life they can't afford

With young people increasingly present on the luxury and high fashion market, brands from all over the world are revolutionizing their strategies

The luxury and streetwear market can no longer do without Generation Z and Generation Alpha consumers

From international stars of the big screen to the most loved music, the world of high fashion is preparing to embrace the genderless

A generation in the middle, it now represents the main target for luxury brands and fashion houses from all over the world

The passion for jewels returns. From red carpets to everyday life, here's how Generation Z rediscovered them

What does 2023 hold for the fashion industry? Trends, secrets and forecasts tell the story of the year that has just begun

Almost half of young people still live with their families, due to the economic crisis, and spend more on luxury items