Jaeger‑LeCoultre confirms its role as guardian of history and watchmaking craftsmanship with The Collectibles – Capsule V, the fifth edition of a heritage project that shines a spotlight on timepieces that have shaped the evolution of mechanical luxury. This time, the undisputed star is the Historical Reverso, the legendary model whose rotating case was designed in 1931 to meet the need for a robust and versatile watch: from sports instrument to timeless style icon.
The capsule, presented in early February in New York at the Jaeger‑LeCoultre boutique on Madison Avenue and open until February 23, brings together eight vintage Reversos produced between 1931 and 1937, authentic “museum pieces” recovered, restored and made available again for collectors and enthusiasts.
The initiative is part of a larger project by the Swiss Maison which aims to enhance one's historical heritage through selections of highly rare vintage pieces carefully restored by in-house craftsmen, and at the same time told through a dialogue between past and present that transcends mere temporal function.
The capsule presents unique pieces, including wrist variants of original Reverso models with different aesthetics and technical features of the time, including women's “Dame” versions and examples with small seconds, all living testimonies to the golden age of the Geneva-based company.
The Reverso is not a simple watch, but a symbol of design and functionality: born almost as a game and then transformed into an Art Deco icon, its technical foundation — the case that flips over to protect the dial — marked an era and influenced the entire concept of luxury watchmaking in the 20th century.
The program The Collectibles is not limited to mere display: each watch has been carefully selected, certified, restored and presented with archive documentation, creating a tangible bridge between the past and the present for those who wish to own not only a watch, but a chapter of watchmaking history.
This fifth incarnation of the project dedicated to the Reverso represents not only a celebration of classic design, but also a confirmation of how the historical and cultural value of timepieces can coexist with the contemporary collectors' market.