In the lively panorama of international food and wine and luxury, Comte de Montaigne, a historic maison of Prestige Champagne, has announced a major partnership with Veronica Berti Bocelli, chosen as International Godmother of the brand. At the same time, the maison has consolidated its presence in Italy by electing Milan as a relational and strategic hub for the development of global brand relationships.
The nomination was officially presented on February 5th within Montaigne House, the exclusive space inaugurated in Milan in 2025 as the maison's international headquarters. This space, conceived as a "secret garden" dedicated to culture, art, design, and high-profile relationships, represents an innovation in the world of champagne, where the major houses typically maintain their headquarters in Paris.
The bond between Comte de Montaigne and Veronica Berti Bocelli is rooted in years of friendship and shared projects, including the annual charity event Celebrity AdventuresThe partnership is born from the sharing of values such as heart, authenticity and bon vivre, placed at the center of the brand's vision for an international audience.
Veronica Berti Bocelli brings a significant managerial profile to the role: she is in fact CEO of Almud, an international management company, and Vice President of the Andrea Bocelli Foundation, where he helped coordinate education and health support programs that reached millions of people.
According to CEO and owner Stéphane Revol, the choice of Milan as headquarters and the appointment of a godmother with a global profile represent a bold strategy that combines tradition and contemporary vision, strengthening the international positioning of the maison.
With this move, Comte de Montaigne not only consolidates his presence in Italy, but also aims to promote the city of Milan as crossroads of relationships and culture of excellence, working on new connections with a global audience and strengthening its identity in the world of luxury wine.