In the heart of Umbria, where textile craftsmanship meets international finance, Brunello Cucinelli SpA is preparing to close a 2025 that will be remembered as record year for the fashion house known worldwide for its cashmere and "humanistic capitalism." The data presented by management in recent days confirm not only a better-than-expected financial performance, but also a positive momentum toward 2026, with double-digit growth targets confirmed.
The company has raised its revenue forecast for 2025: it is now expected to grow between 11% and 12% at constant exchange rates—a result that exceeds initial estimates and reflects the strength of global demand. Even at current exchange rates, growth is around 10%. The official statement emphasizes that the fourth quarter is expected to be double digit, in line with the trend of the third quarter, which saw a sustained progression in sales.
At Piazza Affari, the market reacted favorably to these indications. In Friday's session, the stock gained more than 3%, placing it among the best performers on the main exchange, amid generally moderate market activity. Traders interpret the updated estimates as a sign of confidence in the brand's competitive ability, even in the face of a challenging macroeconomic environment.
Looking to 2026, the management does not change strategy: the forecast is for a turnover growth of around 10%, a goal that, if achieved, would confirm the sustainability of a solid expansion model consistent with this year's performance. Brunello Cucinelli emphasizes the quality of orders for the Spring-Summer 2026 collection and the excellent sell-out performance of its winter offerings as drivers of confidence for the coming year.
From the financial front, the maison is not limiting itself to growth forecasts: it has in fact started a program of buyback of treasury shares, intended to support incentive plans for managers and employees, and has seen some investment banks strengthen their recommendation on the stock, with updated target prices and a positive outlook.
The emerging picture is of a group capable of combining robust financial performance with a strong brand identity, in a segment—the accessible-high luxury segment—that continues to demonstrate resilience even in times of global uncertainty. The challenge for 2026 will be to maintain this positive momentum, supported by solid orders, targeted commercial policies, and a positioning that remains distinctive in the international fashion landscape.