The capital of luxury is once again setting the pace. From November 19 to 23, 2025, Burj Park in Downtown Dubai will host the seventh edition of Dubai Watch Week, an event that also marks the tenth anniversary of an event that has become essential to the world of fine watchmaking.
Launched in 2015 by Ahmed Seddiqi & Sons, Dubai Watch Week has grown year after year to become an international platform combining craftsmanship, innovation, and timepiece culture. The 2025 edition promises to be the most ambitious ever: over 90 exhibiting brands, twice the size of the previous edition, and a new open-air setting at the foot of the Burj Khalifa, a symbol of modernity and aspiration.
More than a trade show, Dubai Watch Week is a laboratory of ideas. Admission is free and open to the public, but the level of curation and content remains that of haute horlogerie.
In addition to the exhibitions, there will be craft workshops, masterclasses, and thematic panels with leading industry figures, independent designers, and international collectors.
Among the most anticipated topics: the future of the mechanical watch in the digital age, sustainability in luxury production, and the rediscovery of vintage complications reinterpreted in a contemporary key.
The industry's biggest names have confirmed their presence—Rolex, Audemars Piguet, Chopard, Hublot, and Patek Philippe—but there's also growing attention to independent brands, from FP Journe to MB&F, and even new emerging brands from Japan and Switzerland.
Many fashion houses will take advantage of the opportunity to present world premieres of special editions dedicated to the event, making Dubai the epicenter of time for a week.
"Dubai Watch Week was created to educate and inspire, not to sell," said Hind Seddiqi, the event's general director. This philosophy has paid off: in just ten years, the event has become a global benchmark, combining the allure of European fine watchmaking with the visionary energy of the Gulf.
In its tenth year, Dubai Watch Week confirms its role as a crossroads between tradition and innovation, where time is not just a measurement, but an experience.
An important event for those who consider the watch not just an accessory, but a symbol of culture, identity, and vision.