After years of reflection, criticism and metamorphosis, Victoria's Secret is preparing to reconquer the world stage with its next fashion show, scheduled for October 15, 2025The American brand, once the absolute symbol of glamour, sensuality, and aesthetic perfection, returns to the fashion show with a promise: to celebrate beauty in all its forms.
An awaited return, a renewed message
The official announcement came in September, accompanied by a global campaign that blends nostalgia, innovation, and intention. After the 2024 relaunch, which saw an initial attempt to reinvent itself without losing its spectacular identity, the Victoria's Secret Fashion Show 2025 promises to raise the bar even further.
New York will host the event at an iconic location—still under wraps—that will serve as the stage for a show that will combine fashion, art, and live performance. The show will be streamed live on Prime Video, YouTube and on the brand's official social platforms, thus marking a definitive digital turning point for a format born on TV.
The muses of the present (and the past)
The cast will be, as always, one of the most anticipated elements. Among the big returns, the names of stand out: Adriana Lima, Candice Swanepoel e Lily Aldridge – true icons of the house – alongside new protagonists such as Alex Consani, Yumi Well e Joan Smalls.
The full lineup remains shrouded in mystery, but the announced approach is clear: inclusiveness, authenticity and female power.
The brand has stated that it wants to celebrate "real beauty," continuing in the direction it has traced in recent years: different bodies, different cultural backgrounds, multiple identities. No longer just angels, but women with stories to tell.
Stylistically, a collection is expected that doesn't reject the wings, corsets, and dreamy aesthetics that have made the brand famous, but that reinterprets them with greater awareness. Inside sources speak of a show divided into thematic chapters, each curated by a different creative team, with special collaborations and tributes to artisanal savoir-faire.
Alongside the fashion, this year too there will be no shortage of live music performances – the artists involved have not yet been revealed, but rumours point to leading names from the international pop and R&B scene.
Coming back today, in an era dominated by a new feminism, body positivity, and a language more attentive to cultural symbols, is no easy feat for a brand that for decades has made glossy sensuality its trademark. But it is precisely in this challenge that Victoria's Secret seems to want to write the next chapter of its history.
Between glamour and social awareness, between a mythical past and a complex present, the 2025 show will not just be a fashion show. It will be a transformation manifesto, a bridge between what Victoria's Secret has been – and what it has chosen to become.
With his gaze fixed on the catwalk and his heart tuned to the themes of our time, the Victoria's Secret Fashion Show 2025 It promises to be not only a memorable show, but also a powerful message. All that's left to do is wait until October 15th to witness the magic once again.