In a bold dialogue between design and couture, Elisabetta Franchi e PRONOVIAS: unveil their second bridal collection for 2026, a project that breaks away from tradition and embraces a more contemporary and sculptural style. While the first collaboration had already sparked curiosity, this new chapter clearly affirms the two brands' ambition: to create gowns that are simultaneously imbued with beauty and aesthetic awareness.
An architectural inspiration for a harmony of forms
The concept of the collection has roots in the deconstructivism of Frank Owen Gehry, whose architectural vision inspired a reinterpretation of the "classic" bridal silhouette. The goal is to transform the wedding dress into a flexible and mobile material, where folds, volumes, and empty spaces interact with the body in a continuous evolution. The bride-user becomes a living surface, a canvas animated by movement.
Eighteen new models—a number that seals the balance between design and experimentation—emerge from the fusion of precious fabrics such as satin, crepe, stiff organza, and pleated tulle. The structural lines, contoured corsets, and three-dimensional motifs reveal a sensual yet controlled attitude, never ostentatious.
Details and trends: tailoring as a stylistic signature
- Drapes that seem to flow, suspended in the air, embellish the body with luminous fluidity.
- Crêpe or tulle corsets, with visible or invisible boning, shape the bust and blend with transparent elements.
- Volumetric embroideries in microcrystals and lace, like light incisions on the fabric, create plays of light and materiality.
What sets the project apart is the desire to blend strength and delicacy: each dress is conceived as an object of art that accompanies the bride in her personal experience, but which also speaks of elegance as an act of design.
Between continuity and innovation: the path of partnership
After the debut of the bridal line in 2024, the collaboration between Elisabetta Franchi and Pronovias had already been expressed in the “Colour's Bouquet” capsule, dedicated to cocktail fashion, with light fabrics, summery palettes and a floral interpretation of the feminine wardrobe.
Now, with the 2026 collection, the creative partnership is renewed on a larger scale, with a bold and visionary look toward the future of bridal fashion. The partnership demonstrates both brands' desire to combine bridal expertise (Pronovias) with the Italian designer's identity: elegant, defined, and modern.
A bride who chooses to exist
It's no longer the bride who "wears a dress," but a figure who inhabits her own dress, shaping its edges and adjusting its rhythm. These dresses are designed for women who want to celebrate love without compromising their visual identity: silhouettes that evoke luminous sculptures, experimental yet manageable materials, a bold yet grounded aesthetic language.
In this sense, the 2026 collection invites us to rethink the wedding dress as an ongoing project: a body that shapes itself, a design that evolves, a path that unites tradition and innovation.