The exhibition opened in the Armani/Silos spaces “Giorgio Armani Privé 2005-2025. Twenty years of Haute Couture”, a refined and powerful tribute to the evolution of Giorgio Armani's Haute Couture. Personally curated by the designer, the exhibition retraces two decades of creations that have marked the history of fashion through an unmistakable aesthetic, made of pure lines, precious fabrics and details that tell of timeless beauty.
First launched in 2005 in Paris, the capital of Haute Couture, the line Giorgio Armani Private was born as an expression of a new sartorial creativity. With its jeweled embroideries, refined silhouettes and excellent workmanship, it immediately offered a contemporary reinterpretation of the Armani style, in dialogue with prêt-à-porter but distinguished by a more ethereal and experimental elegance.
The Milanese exhibition – open until December 28, 2025 – brings these dream creations to the general public for the first time, making them the protagonists of an immersive exhibition path that winds along the entire Silos. Between moonlight, evocative fragrances (Bois d'Encens, olfactory symbol of the Haute Couture line) and an original soundtrack by L'Antidote, the visitor is guided on a sensory journey to discover the world of Armani Privé.
Each dress on display, selected as part of a true stylistic anthology, tells a fragment of Armani's creative universe: a vision that welcomes exotic suggestions, Hollywood memories, formal rigor and artistic freedom, without ever losing sight of the concreteness and elegance that define the Maison's DNA.
“In these Haute Couture collections I express my vision of style through the art of craftsmanship and savoir faire: only here can I do it without limits. Twenty years of Giorgio Armani Private they were a liberating journey that I now want to share with the public, taking them with me into the daydream of clothes made of fantasy and grace,” said the designer.
An exhibition that celebrates not only the history of a collection, but the value of fashion itself as an art form capable of exciting, resisting time and reinventing itself.