Rome is preparing to welcome a new and vibrant experience with the opening of “The Flat by Macan”, an exclusive temporary space born from the synergy between Porsche Italia and Lux Entertainment, creators of the famous Balloon Museum. After its success in Milan, this innovative club arrives in the heart of the capital, in an exceptional location on Viale Claudio Marcello, a few steps from the majestic Baths of Caracalla, promising to liven up summer evenings with a unique mix of art, music, high-end dining and sophisticated entertainment.
Starting May 8th and for the next six months, The Flat by Macan will be a real club with many souls. The temporary architecture that hosts it was conceived to offer a dynamic and engaging experiential path, divided into different areas that will stimulate all the senses. The common thread that links every element of this visionary concept is the encounter between Porsche's automotive excellence and the surprising creativity of the Balloon Museum.
Inflatable art (inFLATable) will be the undisputed protagonist of the spaces, thanks to the works of internationally renowned artists who embellish the environment with surprising and playful installations. An unprecedented combination that marries the cutting-edge technology and design of the new Porsche Macan with the lightness and visual impact of inflatable sculptures, creating a surreal and fascinating atmosphere.
But The Flat by Macan is not just art. Music will be a central element of the experience, with DJ sets and live performances that will accompany the evenings, creating an effervescent and cosmopolitan atmosphere. The culinary offering will be equally curated, with fine dining proposals and sophisticated cocktails, designed to delight even the most demanding palates.
The Provence colour, a vibrant shade that marked the launch of the new Macan, will act as a visual leitmotif, recalling the dynamic and contemporary soul of the new SUV from the Stuttgart-based company and creating a chromatic harmony with the works on display.
For Porsche enthusiasts and the simply curious, The Flat by Macan will host a welcoming Porsche Lounge. This space will offer the opportunity to explore the new Macan up close, discover its technical and design details, book a test drive to experience the thrill of driving it and receive personalized advice to configure the Porsche of your dreams.
The Flat by Macan promises to be the hotspot of the Roman summer, a place where art, music, gastronomy and Porsche innovation blend together in a unique and unforgettable experience. A club with many souls ready to welcome a heterogeneous audience in search of exclusive evenings and entertainment outside the box. The appointment is set in Viale Claudio Marcello: the new Macan and the Balloon Museum are ready to conquer the Capital.
