The international wine scene is buzzing with excitement over a significant deal that sees French giant Pernod Ricard finalize the sale of its wine division to Australian Wine Holdco Limited, better known as Accolade Wines. This strategic move marks a turning point for both groups and introduces a new player to the market: Vinarchy.
The deal, announced in recent months and now officially closed, brings a portfolio of Pernod Ricard wine brands under the Accolade Wines umbrella. This acquisition further consolidates Accolade Wines’ position as a major player in the global wine industry, expanding its offering and presence in several key markets.
In parallel with this sale, Pernod Ricard has clarified its future strategy, focusing even more decisively on the “premiumization” of its portfolio. In this context, the prestigious Champagne brands Perrier-Jouët and GH Mumm remain firmly under the control of the French group. This decision underlines Pernod Ricard’s commitment to strengthening its leadership in the high-end sparkling wine segment, by focusing on the excellence and uniqueness of these iconic brands.
The new entity that will take over the legacy of the former Pernod Ricard wines will be called Vinarchy. The name evokes a sense of dynamism and change, suggesting a new era for these brands under the leadership of Accolade Wines. It remains to be seen what strategies and innovations Vinarchy will bring to the market, and how it will fit into the broader context of the international wine scene.
The operation represents a significant reorganization in the sector, with implications for the distribution, marketing and growth strategies of the brands involved. While Accolade Wines prepares to integrate the new division and develop the potential of Vinarchy, Pernod Ricard focuses with renewed vigor on its Champagne jewels, aiming to consolidate their image of luxury and prestige in the world. The future of wine is thus enriched with new scenarios and opportunities.
