Maserati reveals first steps of new collaboration with historic design brand Giorgetti, on the occasion of the Milan Design Week 2025, the international event dedicated to design, which attracts an extremely cosmopolitan and varied public to Milan every year. From the union of these two symbols of Made in Italy, a perfect combination of timeless elegance and technological innovation, an interior design collection and a special one-of-a-kind car were born, created thanks to the Maserati Fuoriserie customization program.
This all-Italian partnership is the result of shared values: meticulous attention to detail, the pursuit of perfection and the desire to offer unique experiences. Both companies embody the Italian concept of “beauty and craftsmanship” and attract a refined and sophisticated audience that demands uncompromising quality. Together, the two standard-bearers of Made in Italy have decided to start a dialogue in a search for mutual inspiration, paving the way for new creative challenges and paths.
"With 110 years of history, Maserati has always been synonymous with Italian luxury, just like Giorgetti. This partnership makes us extremely proud: it is a refined example of elegance and excellence, infused in every design detail and in every technological solution. Collaboration with Giorgetti fits perfectly into our vision of becoming true custodians of “Made in Italy”, creating bonds and emotions and telling our stories of innovation, tradition, quality and exclusivity, which unite our brands”, explained Santo Ficili, CEO of Maserati.
“This collaboration represents the authentic expression of the identities of Giorgetti and Maserati, two brands that share profound values and a common vision. It is an example of how to strengthen one’s DNA through comparison, research and experimentation. For a brand with 127 years of history, this is a sign of extraordinary vitality and desire to innovate, always maintaining its role as a reference in the sector,” comments Giovanni del Vecchio, CEO of Giorgetti.
The interior design collection Giorgetti Maserati Edition, represents a journey between myth and nature, where the Trident of Neptune, the iconic symbol of Maserati, inspires new Giorgetti design objects. A collection that pays homage to the harmony of the sea and the power of the winds, elements that have always guided the creations of the Trident house. Just as several Maserati models draw inspiration from powerful winds, such as the Grecale SUV, the collection immerses itself in the allure of the underwater world, evoking the mystery of sirens and the dynamism of the waves. From the depths of the sea to the boundless skies, the narrative takes shape through evocative names inspired by legendary aquatic nymphs, creatures of extraordinary beauty and strength.
The special one-off car Maserati Giorgetti Edition is a combination of innovation and refinement, reflecting the experimentation and constant research of the Trident. It is a one-off Grecale Folgore, an expression of the 100% electric production of the Modena brand, born under the banner of the Maserati Fuoriserie customization program. It celebrates elegance, Italian tradition and passion for detail, and is a sublime expression of high tailoring, expressed on four wheels. The exterior of the SUV features a customized body color, while the exclusive interior has been designed to pay homage to the sensation of enveloping comfort, of Giorgetti's "interior home feeling", with some of the refined fabrics and luxurious leather materials used in the interior design collection.
Designed jointly by the creative teams of Giancarlo Bosio, Creative Director of Giorgetti, and Klaus Busse, Head of Design Maserati, the Giorgetti Maserati Edition interior design collection and the Maserati Grecale Giorgetti Edition stand out for their unique design, inspired by dynamism and movement.
The Giorgetti interior design collection and the one-of-a-kind Maserati will be unveiled on April 7th as a world preview to a select group of guests, respectively at the Giorgetti showroom in Milan on the prestigious Via della Spiga and at the Maserati showroom in the elegant Magenta district of Milan, while from April 8th they will be freely visible to all design and car enthusiasts attending the Milan Design Week.
