The brand Virtuous has long been a point of reference for luxury in the travel sector. However, the company has decided to take a further step forward. In response to the needs of an increasingly exclusive clientele, in fact, it has chosen to start a new division dedicated to Ultra-high-net-worth individuals (Uhnwi), or people with a particularly high net worth, a category that stands out for its exclusivity, even more selective than High-net-worth individuals (Hnwi).
This new business unit will be led by Shelby Donley, who already owns a Virtuoso agency in Phoenix and has been an advisor to the network's chief operating officer, Brad Bourland, since 2022. As stated in an official press release, the division aims to establish partnerships with companies outside the tourism sector, in particular with luxury brands that operate in the fields of fashion, art, culture, gastronomy, wellness and jewelry. "The creation of this division marks a fundamental chapter for us, with the aim of strengthening relationships with extreme luxury brands, to offer even more exclusive experiences to our most sophisticated customers," says Bourland.
