Gucci's show opened Milan Fashion Week for the upcoming fall-winter season, attracting a lot of attention. The event comes shortly after the departure of the last creative director, with the house now led by the in-house team while waiting for a new designer. This collection, designed for men and women, therefore marks a transitional phase, with the brand looking to the future while paying homage to its history.
In the transition to a new era, the dominant color shifts from the intense red, symbol of the previous creative direction, to a green that recalls the original identity of the fashion house. The catwalk itself recalls the famous logo with the two intertwined Gs, a reference to the fifty years of the iconic symbol.
The atmosphere is made even more suggestive by live music, with an orchestra conducted by Justin Hurwitz, the award-winning American composer. The melodies accompany the rhythm of the show, enhancing its scenographic aspect. The garments stand out for their bright colors, with contrasts between bright shades and more harmonious combinations. The use of fur comes back to the fore, proposed both in the outerwear and in the details of the footwear, such as moccasins and décolleté.
Design elements play with unusual proportions and details: vests feature asymmetrical collars, bags are worn in unexpected ways, with a touch of studied nonchalance. Innovative materials are combined with classics, such as tweeds worked in a contemporary way. Silhouettes range from the Sixties to the Nineties, with soft and versatile bags, tight jumpsuits and second-skin leggings. Accessories remain protagonists, from golden oval frames to iconic scarves, up to the famous Morsetto, present on long necklaces and belts. In addition, the seventieth anniversary of the Horsebit 1955 bag is celebrated.
The title of the show, Continuum, perfectly expresses the essence of the collection: a reassuring continuity that intertwines recognizable stylistic codes with a contemporary aesthetic. The finale sees the entire creative team parade together, dressed in green Gucci sweatshirts, to underline the collective work behind this new phase of the brand.
