Kering and 0-93. Lab, a non-profit cultural initiative, have signed a partnership with the shared goal of building bridges between young creatives in Greater Paris and the luxury industry. Founded in 2019 by designer Bastien J. Laurent, 0-93. Lab aims to make the practice of fashion design and visual arts more accessible. For the past five years, the organization has offered free workshops and cultural events to inspire, train and empower the next generation of creatives in Aulnay-sous-Bois and surrounding towns.
To support its development and new programs, 0-93. Lab, thanks to the support of Kering, will soon open a 325 m² space fully equipped for creative practices such as sewing, dyeing, screen printing, embroidery, photography and filmmaking. Located in the Cité des 3000 district of Aulnay-sous-Bois, this inclusive space is designed to introduce local youth to careers in fashion, prepare them to enter art and design schools and support them in their personal and professional creative projects.
Kering and 0-93. Lab recently completed a six-month mentoring program in which Kering leaders engaged and shared their experiences with young creatives. As another concrete example of this partnership, in July 2024, 0-93. Lab participants worked with Balenciaga fabrics to create costumes for the ballet Apaches, performed at the Paris Opera under the direction of choreographer Saïdo Lehlouh. In 2025, this partnership will take a step forward with the launch of a workshop program that will directly connect Balenciaga’s creative teams with the young talents of 0-93. Lab.
“With the support of major players like Kering, we can help the new generations of talents from Greater Paris play a key role in the growth of the French creative industries. Kering’s sincere and respectful approach truly enhances our identity, as well as the hybrid and experimental nature of our project.” he says Bastien J. Laurent, Co-founder and Artistic Director, 0-93. Lab.
“This partnership with 0-93. Lab embodies our sincere commitment to the transmission of know-how. By promoting mentoring for young talents, we encourage the emergence of a new creative generation, thus contributing to the promotion of unique craftsmanship within our industry.” says Béatrice Lazat, Chief People Officer of Kering.
