The new Armani Privé Spring/Summer 2025 Haute Couture collection marks the twentieth anniversary of the line, but it is not a nostalgic celebration, but rather a renewed interpretation of Haute Couture according to Giorgio Armani. The designer emphasizes how this is an opportunity to express pure creativity, designed for an authentic woman, capable of appreciating the value of detail and tailoring. The key element of the collection is light, which reflects on the surfaces of the clothes with a lunar effect, giving an impalpable and sophisticated elegance.
After two decades, Armani Privé continues to evolve, maintaining its original spirit but with an eye to the future. The collection plays with precious fabrics and refined workmanship, in a constant dialogue between tradition and innovation. Exotic motifs, refined decorations and a sophisticated color palette ranging from gold to greige, from dusty pink to amaranth, to deep shades of blue and black stand out. Crystals, beads and embroidery embellish each piece, multiplying the brightness and sense of color.
The atmosphere of the show reflects the intimate and sophisticated essence of the maison: the models pass through the exclusive spaces of Palazzo Armani, allowing guests to admire the perfection of the sartorial details up close. Iconic elements of the past intertwine with new inspirations: deep necklines, fluid lines, masculine-cut jackets that enhance the feminine silhouette. A tailor-made universe, created with the mastery of those who have transformed fashion into timeless art. At 90, Giorgio Armani reaffirms his vision with the unmistakable elegance that has always distinguished him.
