The famous Italian brand Vespa expands its lifestyle offering with the launch of a new scooter at the Galeries Lafayette on the Champs-Elysées in Paris, accompanied by a selection of clothing. The pop-up store, located on the first floor of the famous department store, occupies a space of approximately 50 square meters and will remain open until February 5.
Thanks to the collaboration with the Neubauer dealer, the protagonist of the exhibition is the Vespa 946 Snake scooter, a model inspired by the snake in honor of the lunar calendar, characterized by cold tones and iridescent reflections that recall winter scenes. The associated unisex fashion line includes coats, jackets, trousers and accessories in perfect harmony with this refined style. Among the items, a scarf proposed at 270 euros, a wool neck warmer at 145 euros and gloves at 160 euros stand out.
As part of the search for new partners in the clothing sector, Vespa also presented its latest collections at the Who's Next show, held in mid-January at the Porte de Versailles.