Real estate investment group Invel is entering the European hybrid hospitality market with an ambitious expansion plan. The project includes an allocation of 200 million euros to create a network of over 5.000 beds in Italy, Spain, Greece and Portugal. The facilities will be managed in partnership with YellowSquare, an Italian company active in the hotel sector for two decades, through the creation of a joint venture.
The strategy includes the creation of a new investment vehicle wholly owned by Invel, which will be responsible for acquiring and developing assets in the countries concerned, transforming them into innovative structures entrusted to YellowSquare. In parallel, Invel will participate in a capital increase of the Italian company, becoming one of its main shareholders. The completion of the operation is expected by the end of the first quarter of 2025.
This partnership aims to integrate Invel's expertise in real estate investment and asset valorization with YellowSquare's experience in hybrid hospitality. Invel, which has a portfolio of over 2.000 properties in the Mediterranean, specializes in luxury and residential projects. YellowSquare, for its part, recorded revenues of €2023 million in 14,4 (+37%) and is renowned for its model that combines spaces dedicated to socializing and community, targeting mainly a young and international audience.
“This project was born to respond to the growing demand for hybrid solutions in the hospitality sector, particularly in the main tourist destinations of Southern Europe,” commented Gabriele Magotti, CIO of Invel. “The goal of the joint venture is to identify and develop assets capable of attracting an increasingly international clientele oriented towards unique experiences.”
YellowSquare, which is strengthening its presence in Italy, is already planning to open new facilities in Turin, Venice and Bologna.
