Performance and elegance. These two distinctive elements define the Moncler Grenoble Fall/Winter 2024-2025 collection, now available online and in selected boutiques worldwide. The collection, presented last February in St. Moritz with a spectacular event immersed in nature, transformed an Alpine forest into a unique catwalk. International celebrities and special guests flocked to the Swiss Alps to attend this extraordinary fashion show, which put the essence of Moncler Grenoble at the center of attention.
Today, this collection is celebrated through a new photographic campaign by Mario Sorrenti, featuring world-famous athletes. Among them, Lucas Pinheiro Braathen, talented slalom champion, together with the brand ambassadors Shaun White, legendary snowboarder and three-time Olympic gold medalist, and Perrine Laffont, Olympic mogul ski champion. The three athletes pose among the majestic peaks of Zermatt, wearing garments that combine technical innovation and style, including proposals for skiing and snowboarding and après-ski solutions that blend comfort and design.
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The Moncler Grenoble collection stands out for its creative vocation, designed to face the challenges of the most extreme outdoor sports. Each piece is designed to offer warmth, comfort and protection, without neglecting aesthetics. Innovative materials and advanced workmanship, such as heat-sealed seams and integrated wind and snow gaiters, combine with fabrics such as corduroy and flannel, made waterproof thanks to specific treatments.
For womenswear, the collection features snowflake-inspired details, with delicate embroidery and patchwork that mixes wool, nylon and corduroy in contrasting color and texture plays. Men's pieces, on the other hand, take inspiration from the geometries of ice, with quilted jackets in chevron or diamond patterns, enriched with patchwork elements. In the après-ski segment, knitwear stands out for handcrafted decorations in relief, achieved thanks to advanced weaving techniques that require up to 19 steps per stitch, underlining the technical mastery and attention to detail of this collection.
