A subtle link has always united the Neapolitan brand to English culture, as Ciro Paone, the founder, has always shown great appreciation for British tailoring as an example of sober, relaxed and luxurious elegance.
The 2-year partnership, which began with the 2023-24 season, involves KNT (Kiton New Textures), the urbanwear line created in Italy in 2018 by twins Mariano and Walter De Matteis, the third generation of the Kiton family, which focuses on constant research on fabrics, an innovative approach and a modern and sophisticated aesthetic, supported by the sartorial tradition and history of Kiton.
The decision to collaborate with KNT lies in the very nature of the brand. Mariano and Walter De Matteis' passion for football certainly played an important role in bringing the two worlds closer together, while London and its vibrant creative scene have always been a source of inspiration for them.
The brand's dynamic vocation did the rest, perfectly matching the competitive spirit of the Premier League: ultra-light and ductile fabrics that enhance silhouettes and embrace movement, for a collection that combines comfort with a casual urban attitude.
For the 2024-25 Premier League season, KNT has created two outfits with a strong sartorial content, designed for the First Team and the technical staff, to be worn during some matches. Kiton's exclusive and iconic fabrics blend with materials inspired by the world of sport, all declined in shades of blue with white accents, in homage to the colors of Tottenham Hotspur and the shades of the sea of Naples.
The first outfit is a faux double-breasted with relaxed details, crafted from fine stretch and enveloping wool. The impeccable cut, heir to the family's sartorial tradition, lightens the shapes for a deconstructed and casual look. Paired with a white t-shirt in exclusive cotton jersey, the ensemble mixes classic elegance with contemporary freedom of expression.
The second look embodies the essence of KNT, a fusion of sartorial taste, travelwear and urbanwear. The black bomber jacket, in an exclusive high-quality cotton, is accompanied by a street style layering consisting of a white sweatshirt and a black t-shirt. The trousers, made of very light wool, feature a tapered tailored cut with pleats and sewn pockets, combining comfort and refinement. The look is completed by the iconic sneakers, an authentic tribute to street culture.
“The Tottenham Hotspur FC family is very similar to ours, which is why we immediately aligned in terms of values. Furthermore, KNT reflects the competitive, dynamic and excellent world of the Premier League, which is one of the most followed championships in the world. For a company like Kiton, being part of the London international environment through the partnership with a historic team like Spurs is the best way to debut in the sports sector.” Antonio De Matteis, CEO of Kiton.
“With Kiton we are proud to have a formalwear partner that provides our players and coaching staff with exceptional design and tailoring, which exudes professionalism and maximizes comfort in the pre-match phase, a crucial moment in preparation for the following 90 minutes.” Ryan Noris, Chief Commercial Officer, Tottenham Hotspur FC
