FIAT presents the new 500e Giorgio Armani Collector's Edition, a harmonious blend of Italian elegance and ethical commitment, designed to change the world with unparalleled style. The FIAT 500e Giorgio Armani Collector's Edition, the ultimate embodiment of Made in Italy design on four wheels, was presented during the celebrations for FIAT's 125th anniversary, which symbolically coincided with the celebrations for the 90th birthday of Maestro Giorgio Armani, who after the inauguration of the new format Real Estate opens a new market segment.
In a stunning resumption of their partnership, the two renowned Italian brands have joined forces once again. Their first collaboration in 2020 produced a one-of-a-kind 500e, and now they have teamed up again to create something truly exceptional with the FIAT 500e Giorgio Armani Collector's Edition.
Made in the factory of mirafiori a turin, the car is more than just a means of transportation: it is a statement that reflects the pinnacle of the experience of Giorgio Armani and the refined mastery of the FIAT Style Centre in Turin. The collaboration between the stylist and the team FIAT took several months of intense work to bring together the essence of both brands in a single masterpiece. The result is a vehicle crafted with the same meticulous attention to detail and commitment to quality that you would expect from a high fashion collection. Hence the name, a mix of high-quality materials, colors and overall design that reflect the precision and style that characterize both the automotive and fashion worlds, giving life to a true Collector's Edition.
This automotive and fashion masterpiece, embellished with design elements created exclusively for this special series, will be available for a limited time only in 2025. Those who order it will receive a personalized welcome letter signed by Olivier Francois (FIAT Brand Chief Executive Officer) and Giorgio Armani, adding a personal and prestigious touch to the experience.
Two different and exclusive colors have been designed for the 500e Giorgio Armani Collector's Edition, which highlight the elegant design of the car. The first is dark metallic green, a modern and technically advanced color that reflects the characteristic style and refined taste of Giorgio Armani. The second is greige, a sophisticated and nuanced shade invented by Armani. This unique color combines gray and beige to create an elegant and distinctive shade that reflects the innovative spirit of the collaboration.
For the exterior, the Italian designers sought to minimize contrasts and embellishments to achieve a sleek look that blends seamlessly with the Armani aesthetic. The most striking feature of the exterior design are the wheels, which were specially crafted to display the GA logo in large scale. These wheels attract attention and ensure that the car makes a strong impression even from afar. The design not only underlines the collaborative spirit of the project, but also improves aerodynamic efficiency with a subtly three-dimensional surface. The rims feature a sophisticated two-tone burnished anodized finish and subtle lateral grooves that add an extra level of refinement and elegance to the overall look.
The interiors of the 500e Giorgio Armani Collector's Edition are an example of exceptional craftsmanship, highlighted by the zigzag stitching and three-dimensional patterns on the center seat cushions, reminiscent of traditional tailoring techniques. The use of materials in the interior reflects both elegance and the highest quality, combining cutting-edge and artisanal methods. Innovative details include a dashboard insert made of laser-cut wood, soft to the touch like a luxurious fabric. This is complemented by highly detailed artisanal elements, such as intricate embroidery, which underline the dedication to fine craftsmanship. The vehicle also features the Milanese maestro's logo on the wheels and seats, while his signature is prominently displayed on the dashboard, interior doors and rear window, underlining the unmistakable character and attention to detail of the collaboration.
La 500e Giorgio Armani Collector's Edition It is equipped with cutting-edge features, including full LED headlights with Infinity design and an elegant glass roof that highlights the car's modern aesthetics. In terms of technology, the car features a high-quality JBL audio system, a 7-inch TFT display, a 10,25-inch touchscreen navigation system and DAB radio, and supports Wireless CarPlay/Android Auto for seamless connectivity. Under the hood, the vehicle is powered by an 87 kW (118 hp) electric motor, which offers an impressive range of up to 320 km according to the WLTP combined cycle. In addition, the 500e Giorgio Armani is equipped with the latest ADAS and a level 2 assisted driving system, which ensure advanced features and a safer driving experience.
Yannick Lagger, Brand Director Astara Ital: “We are looking forward to receiving orders from Swiss customers for the FIAT 500 Giorgio Armani in the near future. This exclusive model combines the iconic elegance of Giorgio Armani with the timeless beauty of the FIAT 500. It is not just a car, but a work of art on wheels that combines style, innovation and sustainability in perfect harmony. We are convinced that this model will appeal not only to car lovers, but also to design and fashion enthusiasts in Switzerland.”
