Missoni announces an exclusive collaboration with Dubai’s luxury resort Drift Beach. The fashion house will bring its signature aesthetic to the iconic Beach Club, creating an elegant and sophisticated atmosphere, offering a unique experience between luxury, fashion and relaxation.
This partnership marks the first opening of a Missoni Resort Club in Dubai and will be an opportunity to bring the Maison's unique style to a favorite destination for lovers of luxury. Drift Beach Dubai, part of the evocative One&Only Royal Mirage resort, will be transformed thanks to the iconic Missoni design, including sun loungers, umbrellas and cabanas, creating a perfect harmony between the modern elegance of the resort club and the creativity of Missoni.
Drawing inspiration from the house’s iconic motif, Drift Beach Dubai will feature a palette of deep blues and ocean turquoises with vibrant pops of emerald green. The project represents an opportunity to promote the brand’s unique style around the world, customizing exclusive locations where guests can fully immerse themselves in the Missoni way of life.
