Maui Jim inaugurates an exclusive 40 m² space dedicated to the sunglasses of the new 'Ekahi Collection and to all the iconic models of the brand. Created in collaboration with Optica Universitaria, the pop-up is located along the main pier of the prestigious Marina Port Vell in Barcelona – next to boutiques of other international brands – and will remain open
for the entire duration of the famous competition.
Maui Jim, always close to the outdoor world and water sports, has identified the superyacht marina as the perfect hub for its store. The space is characterized by the brand's Hawaiian spirit, thanks to interiors that recall the atmosphere of the beaches of the island of Maui - the wooden shelves are inspired by surfboards, the walls recall
the nuances and shades of Hawaiian sunsets, coconut fiber rugs on the floor.
Guests will have the opportunity to discover the sunglasses collections and the innovative PolarizedPlus2 technology, exclusive to the brand. The polarized lenses, equipped with hydrophobic and oleophobic treatments, guarantee a clear and glare-free vision in all weather conditions. The collection stands out for its vibrant colors and iconic details, which offer a perfect balance between functionality and style, on land and at sea.
