Global blue e Confcommercio Milan, Lodi, Monza e Brianza, the representative body of local businesses that are involved in trade, tourism and services, transport-logistics and professions, have signed a strategic partnership time to promote shopping tourism and the attractiveness of the local business sector.
Firstly, through the agreement, Global Blue will make detailed reports available on the evolution of the Tax Free Shopping market in the territory covered by Confcommercio Milan, Lodi, Monza and Brianza, in order to provide a complete overview of international tourism in Milan and beyond.
“This is a partnership that puts us in closer connection with the local economic fabric – he comments Stephen Rizzi, managing director of Global Blue Italia -, thanks to the numerous joint activities that we have planned, and which represents a significant step forward in the path of expansion of our partnership ecosystem in Italy. This collaboration constitutes an important opportunity to enhance our privileged observatory on Tax Free Shopping data – he continues -, widening the diffusion of our market analyzes and offering support to our partners through detailed reports. Furthermore, access to the vast Confcommercio network will allow us to further expand the opportunities for Tax Free Shopping, even towards those who do not yet use this service. I am convinced that today we mark the beginning of a long and fruitful collaboration."
They will also be organised events dedicated to illustrating the role of Tax Free Shopping as a strategic lever for increasing sales.
Finally, Confcommercio Milan, Lodi, Monza and Brianza will have access to the Global Blue VIP Lounge inside the Fashion District, which hosts a targeted and high-spending tourist clientele on a daily basis. This will allow the activation, among other things, of co-branded tour experiences.
“The partnership with Global Blue is of great prestige and will allow us to spread the opportunities of Tax Free Shopping and enrich our activity of reports and studies on market data – he closes Marco Barbieri, general secretary of Confcommercio Milan, Lodi, Monza and Brianza -. In our territories the contribution of visitors and tourists is fundamental as the data indicate for Milan and the Metropolitan City even before the great moment of the Salone del Mobile and the Fuori Salone: 718.670 arrivals in March and an average growth in the first three months of the year, by 9% compared to 2023. Overall arrivals which, at the end of 2023, had already exceeded 2019 (8.487.200 against 7.463.654 in the pre-Covid year). Important numbers that increase our responsibility in providing businesses with services and knowledge: with Global Blue we can take a significant step forward."
