GRAY GOOSE Vodka presents the new ultra-premium GRAY GOOSE Altius. Taking inspiration from the French Alps, GRAY GOOSE Altius is filtered at sub-zero temperatures to capture the authentic wonder of the mountains. Unlike the traditional recipe, the latest version of the quintessential French vodka has been created with processes inspired by the extraordinary natural effects of high-altitude crystallization, which occurs in glacial conditions, to obtain an extraordinarily smooth vodka. GRAY GOOSE Altius is distilled from the soft winter wheat of Picardy, for which the brand is known, and, for the first time, is blended with spring water from some of the highest peaks in France.
Among the clouds, at the top of the peaks of Western Europe, the alpine water of GRAY GOOSE Altius begins its journey and winding between crystalline rocks reaches a pristine and pure alkaline aquifer. After being mixed it is filtered at a very low temperature of -24 degrees Celsius, resulting in a smooth, glacial taste and a velvety mouthfeel. On the palate GRAY GOOSE Altius is complex, with a delicate Alpine minerality, refreshing notes of green apple and a unique earthy aftertaste.
Hand-bottled, individually numbered, and with design elements that reflect the windswept peaks of France's great mountain range, the GRAY GOOSE Altius bottle, and the spirit within, are a testament to unrivaled craftsmanship and unwavering power of nature.
“As the quintessential French vodka, it was an obvious choice for us to draw inspiration from one of the country's most admired wonders,” said the Master Distiller of GRAY GOOSE, Francois Thibault. “For GRAY GOOSE Altius, we worked to develop a vodka with processes reminiscent of the rare phenomena that occur naturally at the high temperatures of the Alps to bottle that glacial smoothness for which the mountains are admired".
GRAY GOOSE Altius is available exclusively in the world's best bars, clubs and restaurants in selected destinations, from Dubai to Mykonos, Ibiza, Miami and Saint Tropez. The ultimate in natural luxury to celebrate in a lounge, beach club or après-ski, GRAY GOOSE Altius is designed to be sipped neat, deeply chilled or over crushed ice.
Initially launched in major European destinations, such as Ibiza, Mykonos and Saint Tropez, the new release will launch in select US cities in July and Dubai in the fall. GRAY GOOSE Altius will be available exclusively in the best bars, nightclubs and restaurants in the world in 700 ml and 1,75 l formats, with prices at the discretion of the venue.
“We are thrilled to officially introduce GRAY GOOSE Altius,” he said Martin de Dreuille, Vice President of Global Marketing at GRAY GOOSE. “With consumers continuing to choose increasingly premium drinks, we knew there was an opportunity to create a unique vodka that could offer a new luxury experience inspired by the French Alps, from the bottle design to the spirit and the ritual of drank itself. Whether toasting personal milestones, professional victories or simply the opportunity to reunite with your friends, GRAY GOOSE Altius is designed to take celebratory occasions to a whole new level".
As a pioneer of the world's best-selling super-premium and vodka category (Drinks International 2024), GRAY GOOSE created Altius to satisfy consumers' ever-growing appetite for high-quality beverages. With the prestige white spirits category expected to grow by 79% over the next five years (IWSR 2022), the new GRAY GOOSE release will allow consumers to purchase a meticulously crafted spirit for special occasions.