In 2024 there will be 12 million wine tourists. A figure that marks an increase of approximately 20 percent compared to last year. For no less than 18 million overnight stays directly linked to the phenomenon. This was estimated by a joint survey by CNA Turismo e Commercio and CNA Agroalimentare released on the eve of Vinitaly, the wine and spirits exhibition which will be held in Verona from Sunday 14th to Wednesday 17th April.
A good two thirds of the wine tourists will be Italian, the rest will be foreigners. Among holidaymakers from abroad, a predominance of tourists arriving from the United States of America is expected, followed by Germans, British, Swiss, Dutch and Austrians. The number of enthusiasts coming from Asia, Oceania and South America is also growing.
According to the survey, the wine tourist is mostly a medium-high range holidaymaker who, in addition to the direct expense for the trip, buys products (wine and food and wine specialties) for himself and his family and spends more on direct gifts or via vouchers than the tourist medium generic. Furthermore, particularly during the harvest period, the wine tourist can dedicate himself to experiential activities, in short those with which he "gets his hands dirty" by engaging in agricultural or artisanal tasks.
The survey "photographs" exclusively tourists, that is, those who do not limit themselves to a trip out of town but stay at least one night away from home in hotel or non-hotel facilities.
