Nike is the most influential and important sports brand of the current fashion landscape according to the data collected by the platform Launchmetrics, which he measured algorithmically the impact and the revenues generated by the Beaverton company during 2022.
The analysis was done through MIV (Average Impact Value), monetary value that identifies the impact and contributions of each brand per post, interaction or article and which, consequently, summarizes its general performance on the market for a brand.
In the case of Nike, the MIV corresponds to 2,6 billion dollars and thus positions the sportswear brand in the first places for America, China e Pacific Asia; silver medal for Adidas, whose MIV reached i 2,15 billion dollars and that has no equal in Europe, Africa e Middle East, While the New Balance settles for third place, registering "only" 435,52 million dollars in MIV.
In general it is sportswear is experiencing a real golden age, so much so that, according to the forecasts of Market Us, will reach a total market value of $356 billion by 2032: This change is due to countless factors, from the rise of sports fashion on the runway to the post-pandemic re-evaluation of fitness and physical activity; then, the contributions of actors, athletes, designers and celebrities were essential to the popularization of sportswear and streetwear.
A mechanism that Nike knows well, so much so that it has applied it since 1984 with the first collaborations alongside Michael Jordan, from which the famous and immortals were born Air Jordan, and which still continues to bring enormous success to the brand.
