The inspiration for the fashion show comes from a family memory FENDI on the occasion of Pitti Uomo 104, an event in which the maison and the artistic director of the men's line, Silvia Venturini Fendi, were able to present the Men's Spring / Summer 2024.
We are in one leather factory a Little hut, in the province of Florence, and it is right on the outskirts of the Tuscan capital that the memories of the Fendi family come to life.
“This is a symbolic place because my grandmother Adele, as soon as she finished her studies, came to Tuscany, where she had cousins, to learn the trade” says Silvia Venturini Fendi. “Then she came back to Roma to found Fendi. Florence it is important for us, it was a spark for the beginning of our story".
A factory to get to know and learn, in which they work over 400 employees to leather goods on behalf of the maison; the activity of this location, however, is not limited to mere production: Fendi, in fact, has launched a training course lasting four years, thanks to which aspiring artisans can learn to make bags from scratch.
The craftsmen are also the muses of this collection, which is why it has a place comfort and practicality at the center of their aesthetics: they alternate work coats, sleeveless shirts or with the sleeves rolled up, work belts has always been palette with neutral and clean shades, with colors such as terracotta or sage.
The flagship of the new Fendi proposal are the materials and accessories.
from nettle fiber knitwear to natural pigment dyes (such as acacia, juniper, henna, poppy) the garments are entirely natural and ecologicalas well as masterpieces of craftsmanship; as regards accessories, however, Fendi boasts a collaboration with the Japanese architect Kengo Kuna: from this meeting are born the Pekaboo bags and Baguette Soft Trunk and Flow sneakers in waranshi paper, woven bamboo, birch bark and Tuscan olive tree.
