La Milano Cortina 2026 Foundation and Giorgio Armani announce the signing of an agreement intended to support i Milano Cortina 2026 Olympic and Paralympic Winter Games. EA7, the line born in 2004 as a sporting declination of Emporio Armani, it is confirmed Italia Team Official Outfitter: will dress the athletes of the delegation Olympic and Paralympic Italian from the next ones Paris summer games 2024 up to Milano Cortina 2026 Winter Olympics and Paralympics.
A clear message that renews and further strengthens the union between Giorgio Armani and Italian sport, born on the occasion of London 2012 Games. EA7 Emporio Armani, In virtue of Formal Wear Partner of the Milano Cortina 2026 Foundation, will also take care of the creation of the staff's formal attire. The partnership with the Foundation stems from the passion with which Giorgio Armani has always followed and supported the universe of disciplines Olympic and Paralympic and the values it embodies, with the idea that fashion and sport can help improve people's lives. The bond of Giorgio Armani with the world of winter sports was born in 2012 with the collaboration with the Italian and Swiss ski schools, continued with the 'Winter Tour' format-event and with the collaboration with the CONI for the Olympic and Paralympic Winter Games of Sochi 2014, Pyeongchang 2018, Beijing 2022, and the 2023 World Ski Championships. This new appointment confirms the brand's presence at the most important international competition, involving the best athletes in the world.
“Collaborating with the Olympic and Paralympic team on the occasion of Milano Cortina 2026 is a particularly significant occasion for me: it combines my passions, fashion and sport, in the setting of Milan, a recognized international metropolis, of which I am a proud citizen, which has supported and have always supported. EA7 Emporio Armani is synonymous with technical research and style: dressing the athletes again will allow me to demonstrate the union of these two components on the field, during such an important event", he declared Giorgio Armani.
Il President of Milano Cortina 2026, Giovanni Malago, he stated: “For years, first through CONI and the Italia Team, and now also with this important partnership with the organizing committee of the Games, Giorgio Armani has been participating, with intense passion, in the history of blue sport and its victories. His presence and friendship testify to a commitment that goes beyond competitions and speaks to the world of our creativity, our style, our excellence, including sporting excellence, with an extraordinarily authoritative voice. For this reason, the association between the Games and Armani makes us particularly proud, as well as confident about the success of our wonderful adventure”.
“People, Planet, Sustainability. Important and shared values, and a history full of successes in world sport. It is an honor to welcome a brand like Armani into the family of Olympic and Paralympic sponsors of Milano Cortina 2026. Combining the image of the Italian Games with Armani is very positive news for us which allows us to look ever further ahead with greater awareness and determination. And which confirms the central importance of our partners in building a new model of the Games, promoted by the International Olympic and Paralympic Committees, which is more engaging and sustainable", he declared Andrea Varnier, Chief Executive Officer of Milano Cortina 2026.
