Last night, during the London Fashion Week, Moncler unveiled the new vision of Genius with an extraordinary live event, The Art of Genius. With the transition from a universe of collaborations to a real co-creation platform, Moncler continues to explore the boundaries of creativity by connecting art, design, music, sport and culture. A community of 10.000 Guests met atOlympia London to live a unique experience, with the participation of numerous artists and personalities.
Remo Ruffini, President e CEO di Moncler, commented: "We introduced Moncler Genius in 2018 by going beyond the conventions of the fashion world and collaborating with extraordinary talents to create something never seen before. With the ambition to generate and share new energy with new communities. Yesterday we kept this promise. In London, we saw our vision broaden even further, from a universe of collaborations to a co-creation platform.”
Evolved into a co-creation platform spanning diverse creative spheres, Moncler Genius brought together different artistic worlds in a single location where each co-creator staged their own interpretation of Genius.
A strong creative energy animated the whole evening The Art of Genius: from the possibility of living the experience of a recording studio with one of the most important record producers in the world, to an unforgettable live music performance, up to an immersive journey on virtual mountains. The DNA di Moncler has been reinterpreted going beyond the codes of fashion, also imagining a journey with futuristic means of transport and a psychedelic vision of glamping in nature.
The Art of Dreaming by Alicia Keys
The multi-Grammy Award winning artist, songwriter and businesswoman performed a spectacular live set. The performance, accompanied by Alicia's iconic piano and suggestive visual and choreographic effects, created an intimate atmosphere full of those emotions that only the artist can arouse.
Alicia shared the stage with Little Simz and Cleo Sol celebrating the success of the London artists in an engaging moment. The performance was dedicated to "The Art of Dreaming": to her dream, her constant source of inspiration, and to her hometown, New York.
Through this performance Alicia Keys also presented her stylistic vision. All the artists on stage wore the items from the new Moncler x Alicia Keys collection, a fluid and casual capsule described by the artist herself as "Cool, easy and 100% New York, inspired by late 90s streetwear but with a special twist" .
The Art of Terrain by Pharrell Williams
Creative, multifaceted and pioneering, Pharrell Williams has translated his vision into a surreal outdoor setting. His new collection was in fact presented in a sort of wonderland inspired by glamping.
The Moncler x Pharrell Williams collection revolves around the idea of glamping: camping with an emphasis on the refinement of garments, designed for both outdoor experiences and metropolitan adventures. Functionality is a key element: pockets and removable sleeves, zips to adjust the length of the trousers, picnic blankets that transform into capes.
The Art of Imagination by Mercedes-Benz
The Mercedes-Benz installation merges time and space in a surreal and refined setting. The artists danced suspended in a room that simulates weightlessness, surrounded by crystallized images that scrolled on transparent LED screens shrouded in smoke, finally revealing the artist's interpretation of a discovery machine.
The Art of Lightness by Palm Angels
Palm Angels turns up the volume with the London Boiler Room in a unique performance of foam and sound. The foam, which has a clear allegorical meaning of snow for Moncler, creates within a singular installation a non-place to be experienced and explored by touch and hearing, without any inhibitions.
The collection Moncler x Palm Angels, to be launched this fall, is a further exploration of Francesco Ragazzi's interest in American vintage style, interpreted through the distinctive Palm Angels filter.
The Art of Love FRGMT
A peep show with the lovable Lovots enlivened Hiroshi Fujiwara's futuristic vision of emotional connections. Baby Japanese Lovots replicate the warmth and intensity of human interaction, bringing joy and affection. The Lovots interacted with guests and performers, wearing items from the new collection.
The collection Moncler x FRGMT mixes classic and contemporary, with houndstooth motifs and blooming flowers on quilts and gilets.
The Art of Exploration by adidas Originals
In an imaginary journey from the cities to the mountains, a mobile walkway transports guests inside a vertical glacier of LEDs wrapped in a misty atmosphere with sound effects and scaffolding in which the models wear the collection co-created with Moncler.
The collection Moncler x adidas Originals revolves around the concept of exploration: a journey in which the past becomes the future and the peaks of the mountains are brought to the streets of the city, in a mix of bright colors that recall the lights of the city traffic: yellow, green, orange and red, juxtaposed in vivid and soft tones.
The Art of Elements by Salehe Bembury
Anticipating the eagerly awaited debut in ready-to-wear, the footwear guru has identified an imposing rock carved with its characteristic "footprint" motif as the gravitational center of the narrative. The room is a set of moving elements in which everything is connected, recalling the relationship between man and nature.
Moncler x Salehe Bembury is a new interpretation of explorer clothing: soft colors, and practical vests with multiple pockets for any use. In addition to the ready-to-wear collection, Bembury presented its reinterpretation of the sneaker Trailgrip di Moncler.
The Art of All By Roc Nation By JAY-Z
An advanced sound pod allowed viewers to become creators by contributing their voices to a new sound, orchestrated by Mike Dean, legendary and award-winning producer of JAY-Z. The result is the piece of emotion: everyone's sound. Because Genius is in each of us.
The collection Moncler x Roc Nation by JAY-Z is conceived as a set of modular elements: a series of individual pieces which, just like in music, can be combined to create singular harmonies and sounds that are never the same.
The proposal of garments is extremely targeted, both in terms of shapes and palettes: white, khaki and black with bright orange accents.
In addition to the lineup The Art of Genius 2023, Moncler further expanded the co-creation concept by inviting Rick Owens to be part of the event. Owens wanted to challenge the possibilities of design beyond fashion by presenting the Moncler + Rick Owens collection.
Finally, guests received a NFT created by the artist Antoni Tudisco. The work offers early access of 72 hours to future collections Moncler Genius. The collections Moncler Genius revealed during the event The Art of Genius will be launched throughout the 2023 starting from Moncler x Alicia Keys the 20 March.
