The need for starts from a solid slice of French users and consumers regulate and understand the role of influencers in the national economic and legal panorama, an area that is still nebulous and which, for this reason, has allowed content creators from all over the world to act undisturbed, sometimes not with the best of intentions.
Il French government has promised to outline a possible bill, which will be officially presented in March: the goal is legally and technically recognize the practice as a profession in compliance with French standards, which for now do not contemplate the work of influencers as such.
This need for clarity comes mainly from a widespread one lack of transparency among influencers from all over the world and, in general, from one substantial absence of control over personal and economic dynamics that big companies have woven with some content creators: a gray and confused area, which causes more and more doubts in consumers.
Trust in the influencers is in fact at an all-time low, after an era of unquestioned respect which characterized the years between 2010 and 2018, and according to data collected by a French government agency on the activities of 60 influencers, this lack of trust is not absolutely unfounded: the majority of the content creators who participated in the research, in fact, committed violations of various kinds, such as not specifying that you have received money for a campaign, or giving misleading information about a product.