The windows of the boutiques in via Montenapoleone they are punctuated by rabbits, flowers and wreaths in honor of the lunar new year 2023, the advent of the new Chinese Year of the Rabbit.
Salvatore Ferragamo, Loewe e Hublot are ready for the arrival of new waves of tourists from Asia and for consumers from China, which for the first time will be able to return to Milan after two years of stringent regulations against the pandemic. Among those who have chosen a maximalist approach by dedicating entire exhibitions to the Year of the Rabbit, other stores, such as the Rinascente, they preferred to keep a low profile by proposing capsule collections essential to highlight typical products Made in Italy usually much loved by Chinese tourists, such as spirits, wines and gastronomy.
“We expect a return to pre-pandemic levels from the third quarter of 2023, especially with regard to Chinese tourists, who have always been an important customer segment for us,” he explained Mariella Elia, Chief Financial Officer of Rinascente. “Milan has seen a return of Chinese business travelers since last fall and we expect to see a major recovery soon.”
