From careful research by Michele Masneri , journalist for Il Foglio and writer, comes a sincere photograph of the richest families in Italy , the dynasties whose following, reputation and economic possibilities dictate the trends and canons of our society.
Masneri's new book is entitled, precisely, Dynasties and is published by Rizzoli : it can be described as a great project of geography of our national wealth , which moves between the figures and stories of the characters who are now part of a sort of all-Italian " aristocracy 2.0 ".
By gathering and effectively rewriting some of the pieces published in the newspaper he works for, the journalist paints a scenario in which Milan is transformed into a new and very Italian Manhattan , in which the two biggest families of the moment, the reserved Miuccia Prada and Patrizio Bertelli and the much more flashy Ferragni clan , appear as echoes of a latest-generation reinterpretation of the Great Gatsby.
Moving to Turin , the wealth appears more sober and contained, with a Renaissance flavour due to the rivalry between the historic Agnelli family and the De Benedetto family ; it is complex, however, to draw a clear picture of the Roman aristocracy, as Masneri himself admits: between the political and cinematic branches of the Calenda family up to the Malagò family , Rome extends its blue blood especially in the suburbs, going beyond the borders of the capital.
Michele Masneri thus recounts a world very far from our daily lives, but which at the same time we know in detail thanks to social media and the magical world of the web: a world of sumptuous luxury, apparently perfect, which sometimes lets us perceive an undergrowth of unspoken problems and which, above all, is deeply out of tune with the economic crisis and the race for savings that is rampant in our country.
