Faithful to its origins, the universe Moncler Grenoble evolves in the new collection High Performance focused on technical ski clothing suitable for professionals in high-altitude sports. Leveraging the heritage of Moncler e 70 years of expertise in the outdoor world, Moncler Grenoble connect the DNA of the brand with the innovation of tomorrow in a wardrobe designed for every mountain experience in every season of the year.
The short film dedicated to the new collection marks the debut of the new brand ambassador of Moncler Grenoble, the French champion in free skiing Richard Permin. The film directed by the well-known director Jonas Lindstroem captures the essence of the mantra of Moncler Grenoble “Beyond Performance” in the most extreme weather conditions, portraying the thrill, passion and technical prowess of summit skiing. Full-look Moncler Grenoble, Permin face the snowy peak of glacial volcano Quetrupillan in Chile.
As the two forces of nature confront each other, a group of skiers emerge from a cloud of snow behind Permin, driving the extraordinary challenge with the mountain. The campaign and the new collection will be presented in major cities and ski destinations around the world, along with the entire range Moncler Grenoble dedicated to the 3 dimensions of skiing: High Performance, Performance & Style and Après Ski.
