After a long wait Tuesday November 22 will be in the library, published by Rizzoli, For the Love of Giorgio Armani, a collection of memories, chronicles and stories of a global brand that has become synonymous with Italian style.
For love comes from the illustrated volume published in 2015 on the occasion of the forty years of the brand and extends its contents. Where the narration was mainly through images, now it is through words, but the timeless inspiration is the same, the clear clarity of vision and thought.
Starting from the texts of the time, Giorgio Armani recounts the events concerning his family, and then dwells, one by one, on the buzzwords that constantly recur in his way of being and thinking, living and working, convinced that such ideas can be useful to many , not only to those who want to make fashion.
For love is a direct book, like its author, of which he reveals the public as well as the most intimate side. Life and work for Giorgio Armani they have always been one thing: For love is the written testimony, accompanied by a selection of private and personal photographs. The volume collects statements made over the years in which the designer talks about himself, his youth, the people close to him, his career, which started in a great season for Italian fashion and in a city, Milanwith uncontainable energy.
And there is no shortage of the most recent events, his idea of creativity and what fascinates him in today's world. Driven by the proximity to the public created during the pandemic, Giorgio Armani he imagined a deeply personal document, in which fashion is the background. “I chose a title that is both soft and provocative, which surprisingly reflects me. I am pragmatic and rational, but my actions all come from the heart. This is why the scattered thoughts collected in this book are written 'for love'”, he declared Giorgio Armani.
