A sunny day in Beverly Hills, the sparkle of a swimming pool, the refinement of a private resort or the discretion of a summer villa: this is the scenario in which the new one moves. Spring - Summer 2023 collection proposed by Genny to the Milan Fashion Week, a world akin to that of an exclusive coastal country club or Barbie's flawless life.
A collection that seems to wink, in fact, at trends Barbiecore e Y2K that have conquered the web and beyond, and that with extreme ease offers a series of bold yet elegant swimwear and summer garments.
Bright and saturated colors, bright reflections, absolute glam which condenses into satin cargo pants, strass, adherent transparencies e holographic sequins, decorations that we also find on swimwear, with a deep V-neck and combined with pool robes similar to jacquard coats.
Genny crosses the boundaries between clothing and accessories by making the Jewelry real clothes in all respects: maxi necklaces become bikinis, resting on the bare breasts, and fade into ever thinner precious threads.
The maison was a huge success at Milan Fashion Week, consolidating an already passionate audience and conquering new personalities from all over the world.
