The historic brand gets up after a significant multi-year reset Ralph Lauren, founded in United States and now a symbol of aold money aesthetics, refined, comfortable and suitable for all seasons.
In the first quarter it recorded revenues up 8%, surpassing all predictions and achieving a market value of $ 1,5 billion (1,46 billion euros at today's exchange rate). This tremendous success is the result of a fine marketing strategy, which has spread growth equally across all areas of influence and generated a general increase in the retail sector.
In particular, the North America has reached one growth of 6% reaching i 701 million dollars (684,7 million euros), his comparable sales are increased by 5%a increase of 5% in the nphysical shops and 2% in e-commerce, while the Wholesale reported a + 5 % general.
In Europe, on the other hand, revenues touched i 416 million dollars (+ 17%, 406,3 million euros), on sector retail posted revenue up 34% and 7% online, and wholesale scored a 8% increase.
As for the'Asia, the first quarter recorded a growth of 16%, reaching i 334 million (326,2 million euros) and store sales comparable to + 19%, + 17 % il physical trade and + 37% the digital one.
“The positive performance of the first quarter underlines the power of our brand and the momentum of our strategy around the world, after the significant multi-year reset, ”he said Patrice Louvet, president and chief executive officer of the group. "While theglobal operating environment remains volatile as ever, our teams are taking advantage of the multiple opportunities for grow our business with creativity and discipline, from the guide of high quality new hires for consumers toexpansion of digital and the elevation of our contact points in every region and channel ”.
