The creator of TikTok most followed in the world, Khaby lame, the Italian tennis player Matteo Berrettini, the German athlete Alicia Schmidt, the English boxer Anthony Joshua are the faces of the countryside Boss for the season Fall / Winter 2022.
Former brand ambassador for Spring / Summer 2022, they will also collaborate in the creation of a capsule made with the brand.
FW22 BOSS
Even the model Kendall Jenner, the American rapper Future and the South Korean singer and actor Lee Minho confirm themselves as protagonists of the campaign. To them, for the first time, the supermodel is added Naomi Campbell .
The campaign offers the opportunity for meaningful and purposeful storytelling with the community Boss. Advertising aims to renew the brand by increasing its knowledge.
