A magnum of Champagne Avenue Foch 2017 was auctioned at London for 2,5 million dollars, to win it two Italian cryptocurrency investors Giovanni and Piero Buono.
Digit that makes it Champagne of the maison of Chamery the most expensive to send. But there is a "but". The figure is mainly linked to the NFT which confers the intellectual property and rights of the now famous "Bored Ape Mutant”(Literally, the“ bored mutant monkey ”) and all the other drawings on the bottle.
Curiosity, as the newspaper reports "Wall Street Journal”, Is that the purchase was not made in cryptocurrency, as one could easily imagine, but in dollars. Despite this, the clear goal is to once again put the spotlight on the potential of non-fungible tokens, focusing on one of the most famous collections, the NFT Mutant Ape Yacht Club.
The physical bottle features a work of art by the artist mig and is studded with crystals SWAROVSKI diamond cut incorporated into the design, while it Champagne is a 100% Premier Cru grapes, produced on the family-run estate of Allouchery, Chamery.
The project was created by the British entrepreneur and expert of Luxury champagne Shammi Shinh, who had previously sold a bottle of Champagne call Taste of Diamonds, purchased by Liam Payne of One Direction, which at the time only had .
"Since it is sold as an NFT, I expect it to be traded a few times on the market before the physical bottle lands on the right individual who will hold it as HODL (hold on to dear life - hold on to stay alive, as they say in cryptocurrency jargon, ed), ”he said Shinh. “To receive the physical Champagne bottle, the buyer will have to burn the NFT. Champagne itself is a work of art and has an unparalleled quality ”.