The most recent update of the Altagamma Bain monitor and Altagamma Consensus 2022 reveals a general comeback in the context of World Markets for Personal Luxury Goods, which in the post-pandemic era re-emerges from an economic abyss between all the difficulties and uncertainties of the last semester.
In fact, despite the political and social crisis between Russia and Ukraine, 2022 opened with a very positive first quarter: + 17-19%, compared to the same period of 2021, still fresh from the impact of COVID. According to Matteo Lunelli, President of high gamma:
"In a context characterized by strong macroeconomic uncertainties, the Altagamma Consensus estimates that the companies in the sector will have a EBITDA growth of 9% on average, confirming the rapid recovery process started in 2021. Faced with a China slowing down due to lockdowns caused by "zero-Covid" policies, consumption growth will be driven by strong demand from the American consumer and an acceleration of the recovery in Europe, despite the war in Ukraine“Explains Lunelli. “The supervision of digital spaces (including metaverse and gaming) and the positioning of brands on the values of sustainability: a commitment that the member companies wanted to confirm this year, on the thirtieth anniversary of the Foundation, by joining the first Altagamma Charter of Values".
Characteristics of this flourishing economic period are one growing confidence of European and US consumers, a momentum of the Chinese and Asian market e the positive influence of vaccination campaigns, significant in Western countries.