Always deeply involved in the search for the true lsustainable ow, Bottega Veneta renews its interest and commitment by revealing the values that have allowed its ecological development over time.
At the heart of any strategy is the concept of time: what is eco-friendly, in fact, is timeless, because it is "eternal" and not trendy, but at the same time lasting, both from a physical point of view (as regards, therefore, materials and manufacturing, as well as potential for reuse) and from a purely aesthetic point of view (therefore equipped with a design suitable for any occasion).
"True luxury takes time ", in fact, the CEO states Leo Rongone, on the occasion of his speech to Global Fashion Summit in Copenhagen. "We count the days, not the hours, when we make our bags ".
Three examples of successful ecological strategies initiated by Bottega Veneta include the creation of the e-commerce platform Workshop Series, where bags made according to i leather models from past collections, and the realization of an internal application with the aim of sharing and facilitating the management of sustainability and related activities; moreover, the very definition of a Bottega Veneta product has changed, as it is now defined by the company itself as "eternal" e guaranteed for life (therefore independent of seasons, trends and trend changes).
