Top-of-the-range tourism in Italy worth approx 25 billion euros, out of a total of 85-100 billion tourism in general in the country.
Considering the direct and indirect, the contribution of high-end tourism in Italy it's about 60 billion. This is what emerges from the first Here is High-End Tourism Study, led by Bain & CompanyIn partnership with Forward Keys, Global Blue and Virtuoso, according to which in Italy the top of the range represents less than1% of residence businesses, but generates the 25% of local tourist spending. At the same time, the tourist who stays in excellent facilities spends more than nine times more than the average (about 5.000 euros).
Italy attracts for its Food & Wine, for the nature, the culture, the breadth of outdoor experiences, its history and also for the offer of experiences considered sustainable.
“Tourism is a strategic lever for the top of the range. We asked the government not only to support the sector after the pandemic, but also to favor an upward repositioning, because the positive effects can be very significant ", he said during the presentation of the study. Matteo Lunelli, President of Altagamma and president of Eccia, European Cultural and Creative IndustriesAlliance.
According to the study, Italy, France, Germany, Spain e UK collectively generate about the 75% of the value of high-end tourism (about 35% of international arrivals considering tourism in general and Europe is the most visited region in the world, with about 51% of international arrivals). In particular, in Germany the high-end segment worth about 5-10 billion (total tourism in the country 65-85 billion), in France worth approx (out of a total of 85-100 billion), in Spain 20-25 billion (out of a total of 75-95 billion) and in UK about 30-35 billion (out of a total of 80-100 billion). In addition to these countries, some smaller countries however have developed high-end tourism, for example Switzerland with about 5-10 billion, the Greece with approximately 10 billion, Portugal with about 4-6 billion. The rest ofEurope weighs about 9 billion.
