Zegna opens a new flagship store in the district of Ginza, Tokyo, which strengthens the brand's new present also defined by the rebranding. The logo Zegna it has in fact been redesigned with a contemporary font that reflects its new identity, now shown on the facade of the boutique in Ginza as well as on the façades of the other stores Zegna in the world.
ZEGNA FLAGSHIP STORE - GINZA, TOKYO
Ginza has long been a cosmopolitan neighborhood that fully reflects the ultramodern spirit of Japan, and is still today one of the most avant-garde shopping areas of the capital. The new boutique, located in the elegant Namiki Street, presents the brand's collections in a space of 350 meters squares divided on two levels. Conceived from Artistic Director Alessandro Sartori, here the new identity of Zegna increasingly characterized by an approach Luxury Leisurewear in which practicality and pragmatism reinterpret the craftsmanship and innovation of the brand's style in a contemporary key, to respond more and more to the needs of modern man.
Colors with neutral shades, ash walls, plaster moldings 3D and refined metal displays, backlit by soft lights a LED , enhance the details of the garments and accessories.
Open from 7 March, the Zegna flagship store in Tokyo fully represents the world of Zegna by offering an exclusive shopping experience where customers find themselves surrounded by the comfort and unmistakable style of the brand.