Burberry chooses to celebrate her long love affair with Paris opening a new flagship store in rue Saint-Honore, spokesperson for a new global concept. It was in 1999 when Thomas Burberry opened its first store in the French capital and today, after more than 100 years, the essence of the maison comes back to life in the city with an exclusive location that connects past, present and future.
The values of the maison, such as audacity, creativity e authenticity, are the protagonists of the new store that represents a new experience of luxury in an iconic location of high prestige. The commercial director Gianluca Flore he explained how Burberry is thrilled to welcome customers into the new flagship store, designed with the architect Vincent de Cotiis, for a real immersive experience in the aesthetics of the brand.
Three floors in which the stylistic codes are developed on mirrored ceilings with metal grids and checkerboard floors that reflect one another, generating an original sensation of openness. The color palette includes the colors of black, beige, red and white proposed in different checked motifs and different textures such as concrete, ceramic and shiny details with a modern look.
BURBERRY PARIS
“This opening of Paris writes a new chapter in Burberry's timeless history. Located in a historic building in rue Saint-Honore, a place where tradition and modernity blend peacefully together as traces of the past emerge in this new space, and both space and time are concealed. Checks and warm tones create a place where all the senses are stimulated. Just like all great stories are accompanied by a labyrinth, the intersections of lines and geometries bring dynamism to the environment, where people become the protagonists of this contemporary Burberry story "he comments Vincenzo De Cotiis.
For the inauguration, Burberry is planning a takeover across Paris with a set of projections on different monuments of the city, on London-style taxis, while the store has been covered with an iconic motif.
