Ultural opens one new boutique in via Borgospesso 23 a Milan. The new 65 square meter store takes the place of the previous one in via Bigli.
The new Ulturale boutique will welcome customers in an environment with modern and minimal interiors. The structure is on two floors and overlooks the famous street with three windows. The design of the new store incorporates the dynamic and rational elements of the city of Milan, without forgetting the Neapolitan roots of the brand. The boutique was also designed to be an opportunity to meet, where people can meet and get to know each other around the coffee corner.
From the 18 to the 29 January we could attend the opening by purchasing the products of the winter collections with up to 75% discount on catalog prices: scarves, hats, wool and cashmere ties can be purchased at special prices compared to those guaranteed by the seasonal sales.
Il sales manager by Ulturale, Alberto Sciacqua, declared: “We are inaugurating the new year with an important opening, which represents a change of direction for the brand with respect to its image. Ulturale customers who enter the new store will immediately perceive the difference with the previous boutique in via Bigli and those present in the cities of Rome and Naples. When we open a new boutique or a new corner shop we try to bring you there specificity of our tailoring, without forgetting to make it dialogue with the atmosphere and the cultural substratum of the city. This is why both new Ulturale customers and our loyal shoppers will be able to breathe the baroque of Naples and the essentiality of Milan together in the new boutique ".
