The new corner of paradise dedicated to lovers of Moncler was officially inaugurated in Los Angeles in North Rodeo Drive, district luxury always known for designer shopping a Beverly Hills. The relocation of the boutique was announced by Moncler which for the occasion has launched a exclusive collaboration with the psychedelic pop art artist Steven Harrington.
The latter has harmoniously combined therelaxed LA attitude with themountain atmosphere of the brand, creating a art toys, or the Moncler Puppet available limited edition and three different variants. The aesthetics of the artist and that of Moncler they are also encountered in Palm Tree in the maxi version present in the store windows, accompanied by maxi plush which will instead be placed on the first floor of the shop.
The new flagship store has a surface of 375 square meters, developed on two floors characterized by a welcoming atmosphere in which Los Angeles matches the call of Moncler for the mountains. A contemporary attitude of mirrored surfaces and black metal alternate with the pine wood, Italian travertine in ivory nuance and the Gray Gré strain.
The protagonist is the central staircase in concrete and travertine which unites the first floor dedicated to Moncler capsules and on the second floor reserved for shopping dedicated to custom-made garments. Exclusive events will be able to use the outdoor terrace which, like the facade of the atelier, is characterized by pillars and maxi windows on Rodeo Drive. The Moncler Grenoble, Moncler Genius and all the other collections of the brand are officially available also at Los Angeles.