If today the Made in Italy: it is famous in the world it is also due to John Baptist Giorgini, the one who exactly 70 years ago, it was February 12, 1951, organized at Villa Torrigiani a Florence the very first fashion show with all Italian maison in the presence of some exponents of international press.
Thus it was that, discovered the inestimable value of the creations of Dear, Fabiani, Simonetta, Schuberth, Fontana, Venetians, Noberasko, Marucelli, Pucci e Gallotti, the excellent reviews soon led the tailoring of the beautiful country on the road to success. To quote a famous judgment, the day after the show, on the Paris Press it was written: "The bomb of Florence shook the Parisian haute couture salons and threatened their monopoly".
With the creation of the Center of Florence for Italian fashion, the Tuscan city quickly became an international reference point for fashion in our country and as early as 1952 the show organized by Giorgini was moved to the largest White Room di Palazzo Pitti. In the course of 1951, exports quickly went from $ 125 to $ 1.5 million and in the 50s-60s exports of footwear and knitwear grew from $ 490 to the exorbitant figure of 41 million.
Today, 12 February, 70 years after that first fashion show, will be organized in live streaming from the ballroom of Villa Torrigiani una international conference celebrating the genius who forever changed the fate of Italian fashion
