Via Amerigo Vespucci a Milan, a New door, Angelo Grioni he had started the pastry chef business. Five children had been born from his happy marriage and if Antonio, the only male, was the continuer of his paternal activity, which he transferred to via Francesco Ayaz, it is due to the daughter Pink and her husband Agostino Panigada union with John Cova, pastry chef and brother-in-law of the couple. The three had the happy intuition of handcrafting the panettone of the ancient Milanese recipe by real master pastry chefs. It is born 90 years ago the brand John Cova & C, which has become synonymous with "Luxury panettone", so much so that advertising posters were posted crowning the traditional Milanese dessert.
The foundation in the confectionery dates back to 1930 when the Belle Epoque promoted an eclectic, worldly, international lifestyle and had the search for luxury and a pleasure of living. Unrestrained years e "Roaring", in a context of Italian history marked by war, revolutions and inflation.
Apricot panettone Cova & C
Getting to the threshold of 90 years without ever stopping, with a history of iconic products and growing success in Italy and abroad is a source of pride for a brand like John Cova & VS which embodies a piece of Milan.
“For us these first ninety years are an important milestone that rewards work and passion - he underlines Andrea Muzzi, CEO Group IDB which today has the historic Milanese brand within its bosom - Due to Covid we have not been able to carry out projects and initiatives that would have involved our loyal customers, but we hope to recover as soon as all this turmoil caused by the pandemic is finally gone ".
To celebrate this important milestone, Christmas 2020 will be celebrated with a new iconic design and by one of the most famous characters in Milanese history: Il Meneghino which for the occasion has been redesigned by the illustrator Stefano Riboli, formerly the pencil of major world FMCG brands.
