For the first time in history the collection Giorgio Armani spring / summer will not be presented live, due to the protracted coronavirus emergency, the Maison has in fact decided to schedule the show behind closed doors.
However, a great novelty has been planned in order to involve as many users as possible from a distance, on Saturday 26 September the fashion show will be broadcast on prime-time television on La7, on the Group's social channels, on the official armani.com website and on the platform of National Chamber of Italian Fashion. “The decision of the designer - is specified by a note from the maison - was taken to allow the show, recorded behind closed doors, to reach the general public”.
The event digital will be anticipated by the presentation of the collections Emporio Armani men and women spring / summer 2021 broadcast on the emporioarmani-buildingdialogues.com website, on the brand's social channels and on the platform of the National Chamber of Italian Fashion. For the occasion, a promo video will be launched, shot in the headquarters in via Bergognone, featuring models, young actors, singers, dancers and other characters linked to the worlds close to the brand.
