Recently arrived in Italy, the phenomenon of temporary shop, originally from Great Britain and the United States, is also expanding significantly in our country.
Conceived by numerous fashion houses as a means for strategic marketing operations, they aim to enhance and present to the market new collections or exclusive products linked to individual events or in conjunction with important events.
Seasonal products, made available to local customers and especially tourists, are often part of the logic of temporary shops. To be identified as perfect locations are mainly stations, airports, historic centers and large shopping centers as places of very high attendance. Today the phenomenon is not limited to clothing alone, in fact there are numerous temporary shops of design, furniture, body care, works of art and even restaurants. Certainly a particular way of conceiving shopping based entirely on the customer's enthusiasm, a human consequence of facing the unmissable and "temporary" opportunity to take advantage of exceptional offers and products.
In Italy the phenomenon has existed since 2005 when the first temporary shop in the peninsula, precisely in Corso Vittorio Emanuele in Milan, was opened by the American Levi's, followed by Nivea and today by hundreds of other brands.
